Wednesday, February 16, 2011

1 Malaysia programme - national campaign

NATIONAL CAMPAIGN.

The 1Malaysia concept is being promoted through a wide range of activities.Prime Minister Najib has instructed the National Civics Bureau or Biro Tata Negara (BTN) to use its courses and seminars to educate present and future civil servants, politicians, and community leaders about 1Malaysia and promote national unity. Deputy Prime Minister Ahmad stated, “We will ensure that the BTN courses also inculcate the 1Malaysia concept and its eight values, namely high performance culture, accuracy, knowledge, innovation, integrity, strong will, loyalty and wisdom.”

Radio Television Malaysia (RTM) and private television channels have incorporated ideas from 1Malaysia into numerous TV programs. The use of multi-lingual hosts and actors from different ethnicities is one of the methods uses to promote national unity

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